Generating Action in 140 Characters or Less

Barack Obama can leverage the millions of people he enrolled during his campaign through continued text messaging.

Before the election, his messages were about fund raising, the debates, staying focused, being hopeful, etc. As president, he can use this technology to keep citizens informed and involved on issues like energy, healthcare, climate change and national security.

For example, sign up for 'President Obama's Energy Messages' and get periodic texts like 'Turn off one light in your house right now to help reduce global warming.'

We're all flooded with too much information. Corporate memos and emails go on waaaaaaay too long and are so edited and scrubbed that what's being asked for gets lost in all the weasel words and corporate speak.

Sometimes we just want to know 'What's the situation and what can I do right now to help.' Texting and twittering, with their limited character lengths, are excellent vehicles for this type of communication. Gen Y and millennials already use this daily, weekly and hourly to keep up on what's important to them, so tap into that.